Accenture was positioned as a leader in “The Forrester Wave: CX Strategy Consulting Services In Asia Pacific, quarter four 2021” report.
According to the report, the company received the highest score in the current offering and strategy categories (tied).
The Forrester report indicated that the strength of Accenture’s offering comes from a combination of strategy, creativity, design, data and technology with a comprehensive suite of end-to-end delivery capabilities tailored to each industry. industrial.
Accenture is also one of four vendors mentioned in the report that have distinguished themselves by providing their clients with customized customer research and data, prioritization frameworks, and design methods that connect future CX strategies to benefits. obvious business.
“Today more than ever, we recognize that our clients need winning strategies to meet changing consumer demands,” said Matteo Maga, chief client, sales and services officer at Accenture Strategy & Consulting for growing markets.
“Accenture applies best-in-class strategies to innovate and evolve our CX offerings that enable our clients to design and create new products, services and experiences and redesign and transform existing ones,” he said.
The report noted that Accenture is best for clients with ambitious and complex strategic transformation programs that require a combination of business design, technology and experience. Reference clients have highly praised Accenture’s ability to deliver large-scale, high-impact CX projects. The report also noted that Accenture’s industry-specific strategists had support from their colleagues at Fjord to design mock-ups and digital pilot solutions. Accenture is described by the independent research firm as a pioneer in creating and executing high-impact CX transformations.
Flaviano Faleiro, President of Growth Markets, Accenture Interactive, said, “Enterprises are now driven by experience transformation.
“Our research found that the majority of CEOs agree they need to fundamentally change the way they interact with their customers,” he says.
“Being recognized for what we consider to be our strong thinking and expertise in CX consulting reinforces our reputation for helping clients unlock future growth through experience reimagining,” Faleiro said.
“The strong foundation combined with creativity, technology and data helps us help companies deliver relevant business and people results.”
The report ranked Accenture alongside nine of the largest CX strategy consulting service providers in Asia Pacific. Service providers were evaluated against 25 criteria, which were grouped into three high-level categories. These categories included current offering, strategy, and market presence. The report also considered feedback from customer references when evaluating them.