How digital transformation is changing project management: 4 things to know | Business

The COVID-19 pandemic has revealed how important it is for businesses to embrace digital processes. Many businesses have shut down largely because they failed to digitize, but for other businesses the pandemic has accelerated their digital transformation.

Amid this massive change, the role of project management has changed but remains crucial in helping improve overall efficiency and business performance, according to Denise Brinkmeyer, president of Jump Technology Services and author of “Project Orienteering : A Field Guide For Project Leadership”.

“Digital transformation, done right, involves integrating digital tools into every aspect of a business, fundamentally changing the way a business operates and delivers value to customers,” Brinkmeyer said. “Digitalisation has become imperative in the post-COVID-19 era, as the pandemic has disrupted traditional business processes.”

Modern digital tools have taken project management to a new level, she said, making collaboration easier and allowing managers to focus more on the big picture and results, rather than a tedious set of tasks. nuts and bolts that make up the processes.

Here are some of the ways Brinkmeyer said digital transformation is changing the way project management is done today:

• Invite managers to discover fear, to establish trust. Employees sometimes put off change for fear of learning something new, which some say will be complicated when it comes to digital transformation or certain projects. Brinkmeyer said such a response gives project managers the opportunity to be a calming influence and establish the trust that is essential to project success. “Quite honestly, a lot of people’s non-acceptance is to some degree due to fear of failing or being exposed as not good enough,” she said. “A manager cannot quell his fear or strive to do so until he finds out what it is. This leads to a relationship of trust. By focusing on uncovering people’s fears, you’ll avoid two of the biggest consequences of fear: gossip and withholding information. »

• Create immediate and in-depth communication. Communication often happened through sporadic office meetings and email, but digital tools like Slack and Chanty created a real-time virtual space where much of the productive interaction between members takes place. of the project team. “This change increases the speed of communication and moves it to an organized model where team members give updates frequently instead of just infrequent in-person meetings,” Brinkmeyer said. “And cloud-based video conferencing has made life easier for a project manager in the post-COVID era. All in all, you have a whole new level of collaboration.

• Reduced management minutiae. Project work in silos is out of fashion, says Brinkmeyer, and with more digital tools available for project management, managers are more like facilitators or coordinators. “It allows project managers to see more of the big picture and not obsess over planning and other tasks,” Brinkmeyer said. “They can focus more on core goals like optimizing strategy and delivering projects.”

• Increase the role of analytics. Fully digital workflows give project managers more data to track and quantify the work done by their team. “Artificial intelligence and business intelligence built into software make it easier for project managers to use this data in new and creative ways,” Brinkmeyer said.

“Despite the importance and value of digital transformation, the human element remains the most important part of the project management equation,” Brinkmeyer said. “The beauty of technology and its adoption is how it can improve the communication, collaboration, and team chemistry necessary for project success.”

About Denise Brinkmeyer

Denise Brinkmeyer is the author of “Project Orienteering: A Field Guide For Project Leadership and president of Jump Technology Services.” She has more than 20 years of diversified business experience with companies of various sizes and develops business advisory services strategies. Brinkmeyer is focused on developing and implementing software project management and software design methodologies that dramatically increase customer satisfaction and department performance. On the Web: